Headquartered in Singapore, SPI Asia has established a presence in Asia through its close partnership with customers. CITYCOLOR, an American affordable cosmetics brand specializing in color palettes for 30 years, is registered in Delaware, USA, and established in Los Angeles, California. Sales in Europe and the United States are conducted through its own subsidiary, Beauty Plus Global Inc. In addition to the CITYCOLOR brand, the CITYCOLOR brand also includes brands such as Max Mell, CITY PAPA, TJ COS, and FOR FUN.

SPI works extensively and deeply across the region, providing strategic, operational, and tactical solutions to help clients improve sales performance. Founded in 1988, SPI is a leader in helping companies successfully transition from selling products to marketing and selling high-value solutions. Having trained over 600,000 sales and management professionals in over 50 countries and 14 languages, SPI possesses the expertise to provide clients with the right solutions to achieve measurable and sustainable revenue growth and actionable sales performance improvements.